DIRECT MAIL (BULK MAIL)
What Is Direct Mail?
With Direct Mail (Bulk Mail), you are able to build brand awareness through consistency and a personal touch. Direct Mail (Bulk Mail) is a more focused method of reaching out to your potential customers as it’s targeted to individuals who are more likely to respond to your products and services.
You can use postcards to generate sales leads, promote special offers, keep in touch with existing customers, and more!
Why Can’t I Just Use Email?
How many emails do you actually read in your inbox? Email seems like the way to go these days but most people’s inboxes are completely overloaded. They have subscribed to so many different emails and don’t have time to go through it all. Chances are, your marketing email will end up being deleted! In contrast, a study by Epsilon showed that 77 percent of people sort through their physical mail as soon as they get it. Most people check their mail everyday, ensuring that your Direct Mail messages will be seen and read!
How Often Do I Send Postcards?
We recommend that you have a postcard marketing campaign rather than just send one postcard. Why? Repetitive mailings are a much more effective way of generating responses. When people see your brand and image multiple times, they start recognizing you and feel more familiar with you. Since our postcards are so affordable, a postcard marketing campaign is well worth it!